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Art and creative work are so much more than just the “act of creation” itself. The lessons are infinitely transferable. You might actually enjoy this book more than anyone else who reads it, because it’s from the perspective of a person from a group of people you really resonate with and the lessons are portable. This book is a gold mine, especially for someone like me who spent his whole life on scales and arpeggios and not very much on relating to people. And it’s also an art: the art of understanding and interacting with people, and making things that people want. It’s inspiring and applies to any content creator, not just musicians. Once created, content can be shared again and again across the web, making it a long-term marketing strategy. The report shows that LinkedIn and Facebook are the largest marketing channels for law companies with 42% and 33% respectively. Like School of Life, one of its primary values is that it has a clear, consistent and straightforward perspective. I went to school for music and do not do it professionally, but the wisdom in the book is applicable to many things. It’s for anyone interested in people, relationships and values.
