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When you have multiple GBPs, you can use different relevant categories amongst the profiles to have each target different searches. For those businesses who are not service oriented, you can add Products to your Google Business Profile. GMB Gorilla recommends creating a Service for each of the services your business offers, both branded, and generic, in addition to ensuring the proper categories.
What is Google My Business?
GMB Gorilla sets up, optimizes, and manages Google Business Profiles for businesses, multi-location enterprises, and Virtual Receptionist With AI partners who want to white label industry leading GBP services. When you have multiple locations with profiles within a small geography, you may want to add the specific neighborhood, village, etc to the business name to make it easier to identify. Here are some things to consider when learning how to optimize Google My Business profiles for multi-location businesses. Similar to Services, the addition of Products to a profile has shown to increase the profiles visibility for related searches. This includes your phone number, website URL, social media links, and for some businesses additional fields to enter links to menu, booking services, and virtual care platforms.
GBP Optimization for Brands, Franchises, and Multi-Location Businesses
Your Google Business Profile is not a static directory listing. While this is a new development and is not as powerful as organic SEO content, GMB Gorilla recommends that you create a Product for every product you sell, even if it is a service. Products added to your GBP are prominently displayed about halfway down the Knowledge Panel. The Product function also allows you to link to the Product page and add an Image. For each product you can add a Product Title, Price, Descriptio
